The wait is over... Subscriptions & POS are here!
Checkout the 2022 Launch Party 🚀

The Three Levers of Profit

posted on

July 13, 2021

This week, my friend Jordan Green ran a poll asking his producer-focused facebook group if they believe that 2021 will be more challenging to generate profit, vs 2020. Below is a screenshot of the results:

...psst, if you're not already in Jordan's group, it's over 25k members strong and you can join at Farmbuilder Entrepreneurs! It's a great network.

Over 80% of participants agreed that 2021 will prove more challenging on the bottom line.

The comment section was full of valid concerns regarding rising costs for equipment, supplies, and labor while also managing a revenue slump compared with 2020.

Now, this is not a doomsday episode... 

I believe the long-term future has a TON of upside for DTC suppliers... But, I do want to address the fact that many of us may be caught in a season that is difficult to produce ideal year-end results. 

Right now, good planning is crucial to avoid major setbacks.

So today, Blaine and I wanted to give you a very simple formula for creating a plan for profit that we picked up from the crew at Ranching for Profit.

The material is timely, timeless, and it works for every type of business. I hope it serves you as well as it has us!

Prefer to Listen? - Apple Podcast | Spotify

Today will actually be the first of a 4-part series on this concept because it's is so important to get this right.

This episode will be a thorough concept overview, and in future weeks we'll dig deeper into the three levers that makeup the full formula. 

After the series, you'll be equipped with the knowledge to manage the future with greater clarity and confidence! 

More to come soon.

Episode Resources:

More from the blog

Three Simple Tips to Improve Email Copy Today!

Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help you do just that! <br> <br> In this episode, Chad will share three tips you can use to improve your email copywriting. Each tip is simple enough, you can put them to work in the very next email you write!

Three Promotion Ideas to Implement this Quarter

In the 'expert' interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can use to drive revenue growth this quarter. <br> <br> If you're looking for growth strategies, and have yet to offer your customer the occasional promotion or incentive to buy, then I guarantee you're leaving low-hanging fruit on the tree.

Growing a Social Following with Five Marys Farms

5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. <br> <br> Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers!