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From Scratch to Scale with Jordan & Laura Green

November 16, 2021

I'll admit it! Building a direct-to-consumer business is hard. More people fail than succeed. 

One of the most important things you can do to increase your odds is to follow and learn from organizations that are already where you want to be.

Success always leaves clues that you can follow, emulate and make your own.

Jordan & Laura Green (our guest for today's episode) have grown an audience of thousands by sharing clues behind their farming success at J&L Green Farms.

The couple has truly scaled their farming enterprise from scratch and now also operate a farmer-to-farmer education wing to the business called FarmBuilder.

In this interview, we unpack their story, their journey to GrazeCart, and their advice for the future farms of tomorrow.

If you're a beginning farmer who's seeking mentors to follow and learn from, you won't want to miss this episode!

Prefer to Listen? - Apple Podcast | Spotify

In this episode, we discuss how J&L Green Farm:

  • Acquired their first group of customers
  • Transition from markets to eCommerce
  • Collaborate with partner producers
  • Retained growth through COVID
  • Launched the FarmBuilder brand

Bottom-line, if your dream of scaling a viable farming enterprise is proving more challenging than expected, you will benefit from being introduced to this couple.


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